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Change the first five years, change everything!

Play-with-a-Purpose Educational Trust is trading as Preschools 4 Africa.  Preschools 4 Africa has its roots in the Play-with-a-Purpose educational programme which was founded in 1991. Registered as an Educational Trust in 2002. The Play-with-a-Purpose Trust is a South African non-profit organisation that has had over 20 years of Community Development and Early Childhood Development experience. We currently mentor over 80 preschools in Gauteng, North West Province and Western Cape with a presence in the Kwa-Zulu Natal and Eastern Cape.

Preschools 4 Africa aims to assist young children in their quest to obtain quality and relevant early childhood education in order to ensure that they are in a position to ultimately be gainfully employed and become global citizens. Research indicates that a child that does not receive the correct education in the first five years has a 70% chance of being arrested for a violent crime and has less than a 30% chance of entering tertiary education. We aim to be part of the change in uplifting education in the fight against crime.

The effectiveness of the Play-with-a-Purpose programme implemented through Preschools 4 Africa has been published as a research article in the International Journal of Child and Youth Care: CYC-Net, through Monash University, South Africa.

Preschools 4 Africa is a much consulted expert in the field of Early Childhood Development having been featured as Play-with-a-Purpose on the following: ETV; Morning Live; Pasella; Kaelo; Let’s Fix It; the After Dark with Eric show on SA FM; and on ETV’s Great Expectations – How to find the Perfect Preschool, and others.

Our founder, Robyn Wienand is recognised as an expert on toys and games for educational development and has been on the professional panel of judges for the SA Toy Association. She was runner up for TLC Africa woman of the year in 2012. Robyn is the Co-chair and Civil Society Representative on Government National Intersectoral ECD Forums representing The Association of Christian Schools International and Preschools 4 Africa .



To provide quality early childhood education and have a preschool within walking distance of every child therefore laying a foundation for their future.


We aim to achieve our vision through providing quality whole school teacher training and mentoring to early childhood development centres across South Africa in rural, townships and suburban areas. Our main focus is creating a standard of equality in education across the board and giving the children of our nation a chance for a brighter future.


Our main beneficiaries are children between the ages of 2 and 6 years old and Early Childhood Development practitioners. While we aim to equip all children with the necessary skills for further levels of education, our primary focus is on reaching children from under-resourced areas as well as those who are orphaned and children with special needs, through the training of ECD practitioners

The principals and practitioners learn new skills to implement in their communities to ensure sustainable businesses (ECD centres) and make a difference in the lives of those around them. We provide access to new laws, policies etc. to all Early Childhood Development Centres who are a part of our Preschools 4 Africa affiliated schools programme keeping them up-to-date with everything ECD related.

The Team Behind Preschools 4 Africa

Board of Trustees

Gerrie Eloff


Robyn Sargeant Wienand

CEO & Founder

Lerato Futshane


Management Team

Keabetswe Makole

Preschool Manager

Jeffrey Wienand

Manager: Office, Marketing & Resources

Sharon Rhodes

Regional Manager: North West

Bonginkosi Mpinda

Manager: Training

Sindi Rudzani

Manager: Site Training

Roxanne Wienand

Head of Communications & IT; Child Justice Specialist

Sarah-Leigh Eloff

Manager; Trainer & Principal: Rainbow Drift

Bophelo Machobane

Regional Manager: Training- North West Province Region

Colleen Harvett

Regional Manager: Western Cape